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0,\;1,\;1,\;2,\;3,\;5,\;8,\;13,\;21,\;34,\;55,\;89,\;144 \ldots.

A mathematician I am not; but for some odd reason the Fibonacci sequence came to mind this morning when considering the power of partnerships. Originally applied to the idea of how rabbits multiply so quickly, this recursive sequence is calculated by adding the sum of the former to the next number.

Or more simply :: 0 + 1 = 1; 1 + 1 = 2; 1 + 2 = 3; 2 + 3 = 5 and so on to infinity.

This sequence illustrates the power of numbers. We know through our work that when two businesses align around an idea and a well-designed project, product or service; it becomes much more likely that there will be a significant increase in bottom line sales for everyone involved.

There is always some level of risk involved with partnering because you can severely jeopardize your brand by aligning with a company that doesn’t deliver the way you and your customers need them to. All businesses that are thinking of applying this growth model should conduct some level of due diligence to ensure that they can identify the correct partners, plan and implement a project, and correct the program if it should go off track.

If your small businesses is focused on doing one thing well and you have achieved a certain level of success you may want to consider the next-stage growth of your business using this method.