I finished up a proposal yesterday for a new author (who we are super excited about launching!!!) that included a bit of history of how Jack Canfield pushed his first Chicken Soup for the Soul book to the New York Bestsellers list.
Here’s a little snippet ::
Jack Canfield and his team sold over 8 million copies of the first Chicken Soup for the Soul book and went on to produce over 40 New York Times bestsellers. They did this despite being self-published and almost unknown in the publishing industry then. Canfield developed a strategy after consulting with a variety of industry experts including marketing guru, Dan Poynter and John Kremer who wrote “1001 Ways to Market your Book” ultimately creating their own practice known as “The Rule of 5.”
The Rule of 5 suggests that we do a minimum of 5 tasks each day to move us toward our goals. Team Canfield used a combination of sustained effort, enthusiasm, eagerness and a strong desire to see their book catapult to the best seller lists. With each team member executing five things every day, Jack Canfield’s first book hit the New York Times bestseller list in 1 year.
This story had a profound impact on me when I read it; and all of our business development, sales and project plans are now based on this Rule of 5 and the power of sustained team effort.