Yesterday I was in the presence of a visionary. We began talking about one subject and found ourselves 2+ hours later in an altogether different place – with many stops along on the way. I enjoyed our conversation immensely. It’s what makes my line of work so interesting in fact – following a person’s train of thought and then distilling their ideas into a tangible product, brand or service.
That’s the key though – the distillation process. Where visionaries sometimes find frustration is in their attempts to create a website or a branding statement is when they attempt to include all of their ideas in one place. Sometimes this does work if it’s branded under a particular personality or larger entity. But what often ends up happening is that most people don’t follow, give up and move along. And that’s a shame – because there is so much to be learned by working with someone with an extraordinary vision.
If you are a person with many ideas and you don’t want to pick just one – here are a couple of quick insights to share with you:
- I was reminded yesterday by Ms. Toni that all of your ideas don’t have to be thrust upon someone during a conversation all at once. If people follow and remain intrigued then by all means go forward with the conversation. If not, back off until they have reached common ground once again. I loved her insight (and her home-grown tea)!
- This second issue comes up over and over with my clients – don’t let a single website be the place to dump every idea you’ve ever had without a clear delineation of your brand concept. Because even the best of us with the capacity to follow along a winding trail of thought will wonder what the heck you’re talking about. Instead consider your audience and then add another URL or sales page to detail and elaborate on your next idea. In this way you can capture the specific audience you want and then ask them to take the next step with you.
That’s it for now…