Advertising, Google, Marketing, Micropreneur
Nerd and techie alert! Micropreneurs who are creating strategies for their online advertising spend should really take a look over here at Google ThinkInsights. It’s a FREE tool that lets you determine how you enter new markets, determine optimal times to create advertisements and the search terms you should be using to correlate with your particular brand. As I write this note to you, I am reminded of my colleague Peter Marino over at Reel Web Design who has been testing Google algorithms for a while to see how to optimize his SEO/SEM results – and it seems Google has become a bit trickier to set up your website to send you free traffic based on your keywords. I can’t help but think Google is making it that much more difficult because they want to capture more revenue.
Perhaps.
Maybe it is, or maybe it isn’t time for us to forget the hunt for the elusive optimization and focus on smart advertising spend. But in the meantime, check out what this free tool offers to micropreneurs – a great deal of data to use as you search for the answer to your search and advertising solutions.
Buzz, Creative Branding, Grassroots Marketing, Micropreneur, Twitter
In a recent Facebook post, my friend Clarence mentioned that he just doesn’t get Twitter… recalling how I felt before I signed up for Facebook and Twitter I chuckled a bit; then I left a message hoping he would sign up and take a look. His question also made me think about the reasons we are constantly recommending Twitter as part of our client’s branding strategy.
Simply put, we tweet for our clients because public conversations are one of the best ways to build a brand. Unlike Google, Twitter gives you the ability to search for information in real-time. So by tracking your company, book, product or service name you can read and respond instantaneously to positive or negative feedback using Twitter. Not only is it perfect for marketing messages, it can offer a huge reach and awesome way to provide customer care. Allowing companies to share special gifts and time-sensitive information, guidance on where to go, what to do, what to click and see.
It’s an amazing little tool… Hopefully Clarence, you’ll begin to see the possibilities – and hey, thanks for inspiring this post!
